Reasons Behind The Top Food Trends of 2011
|Pies: the next big thing, sweet OR savory|
In the article, Tom Ryan outlines the rise of the cupcake from Sex & the City's Magnolia Bakery visits to Crumbs Bake Shop going public this year - "The Year of the Cupcake". He went on to list the next up-and-coming food trends: Pies, Hot Dogs, Meatballs, Korean street food and fast-food salads. So far, readers have voted pie and Korean street food as the most-likely contenders for the top food trend of 2011.
|My husband and I hate cake - so we cut pie at our wedding instead|
In this news spot, Sonal was referring to artisan pies such as the apple-cheddar pie at Four & Twenty Blackbirds in Brooklyn and small pies from Hill Country Chicken - a small next-door brother to Hill Country's buy-it-by-the-pound BBQ on West 26th street. There must be some reason they've singled out fried chicken, but maybe they missed the memo that FRIED FOOD IS BAD FOR YOU! However, they may be on to something with the small pies. Discussion participants on RetailWire highlighted the fact that many of the hot food trends are something that can be quite luxurious OR quite simple and made at home, as well as portable. Small pies seem to have that potential.
|Things with real benefits should not be replaced, like Zico.||(photo via Zico)|
There is now a wealth of information out there on food trends, almost as much as fashion. Much the same, there are many different interpretations and forecasts. If you want an idea what will stick in either category, you have to look beyond the lists and think about WHY.
Most of what we wear and eat is subconsciously controlled by the cycle of what's happening in society. We are subject to a very natural human tendency to follow the pack and respond to emotional stimuli. And to come back to the underlying theme of this blog - it's all about finding balance within and without.
|Applesauce is so simple and easy to make from scratch, why would you buy it?|
In food, there may be many trends, but the ones that stick should all have the common themes of SIMPLE and HEALTHY.
And to break it down further, here's why:
1. The cycle of processed prepared foods has maxed out. We are now educated consumers and want to know what's in our food. A short ingredient list or endorsed benefits are key.
2. Focus on health care: expensive drugs we can't afford and that do not work have made us realize that health care is all about taking our money - and there are alternatives. Namely diet and exercise, which put us in control. Educated consumers will demand more healthful products.
3. Product overload. Give someone too many choices and they will walk away empty handed. Give us one or two really great options, a simple choice.
4. Unemployment is high. We may not have money, but we have time. Time to learn how to do things ourselves to make and save money. Simple things that cost little or can be made at home will appeal.
5. Lack of money. You can grow your own, make your own, and the experience of excelling at such is rewarding on a deeper level.
6. We are sad when times are bad. We've hit bottom - abstaining from buying anything unneeded. We are on the way back up - economy might be improving, the outlook may be getting more rosy. Anything that makes us happy has added value. This can be done by appealing to our emotions and reminding us of better days - much like grandma's baking style (or Julia Child's for that fact).
Now, I'm sorry if you've read this whole spewing of ideas and feel a victim of information overload. If you're anything like me, you've skimmed through, looked at some pictures, read the numbered list, and probably get the point. All you need to remember is simple, healthy and enjoy - because even if you don't know it yet, that's what you will want.
P.S. Black is the new Black. No, really. It is. How simple is that? I feel patronized.
Some articles for further exploration:
Top Ten Food Trends for 2011 By Pork news source
Food Trends: Canning, men cooking, local By UPI.com
Food Fads: What's In and What's Out in 2011 By Eating Well on Huffington Post
Top Ten Food Trends for 2011 By The Food Channel